TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 0131871528
AV  - HF 5415.135 KER
PY  - 2007///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Marketing - decision making - case studies
KW  - Marketing - management - case studies
N1  - Includes bibliographical references and index
UR  - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014952399&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ER  -