Understanding and managing customers/ 

 - New York :  Financial Times Prentice Hall,  c2005. 
 - xxi 340 p:  Illustration; 
<br/><br/> Includes index. 
<br/><br/> This comprehensive textbook provides an easy introduction to the subject of customers and ensures that the needs of business students will be met in an up-to-date and innovative manner. 
<br/><br/><label>ISBN: </label>0273685627 9780273685623 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services.<br/>Service �a la client�ele.<br/>Customer services.
<br/><br/><label>LC Class. No.: </label>HF 5415.5  / UND