Bearden, William O. <br/><br/>
Marketing :  principles & perspectives / 

 - 3rd ed. 
 - Boston :  McGraw-Hill Irwin,  c2001. 
 - xviii, 696 p. ;  ill 
<br/><br/><label>ISBN: </label>0072322977 9780072322972 
<br/><br/><label>Subjects--Topical Terms: </label><br/>M�arqueting.
<br/><br/><label>LC Class. No.: </label>HF 5415.1  / BEA