TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - LaForge,Raymond W.
TI  - Marketing: principles & perspectives 
SN  - 0072322977
AV  - HF 5415.1 BEA
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - M�arqueting
ER  -