@book{4116,
	author = {Lamb, Charles W.},
	title = {The subject is marketing /},
	publisher = {Thomson/Nelson,},
	year = {c2002.},
	address = {Scarborough, Ont. :},
	edition = {2nd Canadian ed.},
	note = {Previously published as: Marketing / Charles W. Lamb, Jr [and others] Canadian 3rd. ed.}
}