TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - Mc Daniel,Carl
AU  - Faria,AJ
TI  - The subject is marketing
SN  - 0176169555
AV  - HF 5415 SUB
PY  - 2002///
CY  - Scarborough, Ont.
PB  - Thomson/Nelson
KW  - Marketing
KW  - Marketing Management
KW  - Marketing- Gestion
KW  - marketing
N1  - Previously published as: Marketing / Charles W. Lamb, Jr [and others] Canadian 3rd. ed; Accompanied by 1 CD-ROM (12 cm); Includes bibliographical references and index
ER  -