Mullins, John, W. <br/><br/>
Marketing management:  a strategic decision-making approach 

 - 8th ed. 
 - Singapore:  McGraw Hill,  2013. 
 - vii, 574 pages:  Illustrations; 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780071326377 0071326375 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Applied marketing<br/>Marketing<br/>management<br/>marketing<br/>Marketing--Management.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415   / MUL