TY  - BOOK
AU  - Mullins,John,W.
AU  - Walker,Orville C.
TI  - Marketing management: a strategic decision-making approach
SN  - 9780071326377
AV  - HF 5415  MUL
PY  - 2013///
CY  - Singapore
PB  - McGraw Hill
KW  - Applied marketing
KW  - Marketing
KW  - management
KW  - marketing
KW  - Marketing--Management
N1  - includes index
ER  -