Aaker, David A. <br/><br/>
Marketing research/ 

 - 7th ed. 
 - New York ;  J. Wiley & Sons,  c2001. 
 - XVI-751 pages :  Illustration ; 
<br/><br/> Includesindex. 
<br/><br/><label>ISBN: </label>0471363405 9780471363408 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / AAK