Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm / 

 - Canadian ed. 
 - Toronto :  McGraw-Hill Ryerson,  c 2007. 
 - xxvi, 630 pages:  illustration ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780070964525 0070964521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries<br/>Customer services<br/>Marketing<br/>Services (Industrie)<br/>Service �a la client�ele<br/>Marketing<br/>Customer services.<br/>Marketing.<br/>Service industries
<br/><br/><label>LC Class. No.: </label>HD 9980.5  / SER