creating competitive advantages Dess, Gregory G. McNamara, Gerry Eisner, Alan B. Lee, Seun-Hyun (Sean) text New York, NY McGraw-Hill Education c2019 9. ed. monographic xli, 433 pages. Illustrations; Includes index. Strategic planning HD 30.28 STR 9781259900457 ((alk. paper)) 1259900452 9781260084306 1260084302