@book{473,
	author = {Malhotra, Naresh K. and Peterson, Mark,},
	title = {Basic marketing research :},
	publisher = {Pearson/Prentice Hall,},
	year = {c2006.},
	address = {Upper Saddle River, N.J. :},
	edition = {2nd ed.},
	note = {Includes index.}
}