Malhotra, Naresh K. <br/><br/>
Basic marketing research :  a decision-making approach / 

 - 2nd ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2006. 
 - xl, 631 pages :  Color illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0131525425 9780131525429 0131548654 9780131548657 0131971212 9780131971219 0131525484 9780131525481 9780132003278 0132003279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / MAL