Crouch, Sunny. <br/><br/>
Marketing research for managers / 

 - 3rd ed. 
 - Oxford ;  Boston, MA :  Butterworth-Heinemann,  c2003. 
 - xvi, 372 pages :  Illustrations ; 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0750654538 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / CRO