@book{481,
	author = {Malhotra, Naresh K. and Birks, David F.},
	title = {Marketing research :},
	publisher = {Prentice Hall/Financial Times,},
	year = {c2007.},
	address = {Harlow :},
	edition = {3rd European ed.},
	note = {Previous European ed.: 2003; this title originally published as: Marketing research : an applied orientation. 5th ed. 2006.},
	url = {http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015474731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA}
}