01601cam a2200325Ma 4500 0 0 0 GIMPA tmc GEN 2007-06-25 Donation 0 HF 5415.2 MAL 49771 2021-06-02 2021-06-02 BK 481 481 9780273706892 0273706896 9786611552473 6611552472 HF 5415.2 MAL Malhotra, Naresh K. Marketing research : an applied approach / 3rd European ed. Harlow : Prentice Hall/Financial Times, c2007. xxi, 835 pages : Illustrations ; Previous European ed.: 2003; this title originally published as: Marketing research : an applied orientation. 5th ed. 2006. Includes CD-ROM in pocket attached inside back cover. Includes index. This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology. Marketing research. Marketing research Marketing research. Marketing research - methodology. Marketing. Marketing. Birks, David F. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015474731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015474731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA BK