an applied approach Malhotra, Naresh K. creator Birks, David F. text Harlow Prentice Hall/Financial Times c2007 3rd European ed. monographic xxi, 835 pages : Illustrations ; This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology. Includes index. Previous European ed.: 2003; this title originally published as: Marketing research : an applied orientation. 5th ed. 2006. Includes CD-ROM in pocket attached inside back cover. Marketing research Marketing research Marketing research Marketing research - methodology Marketing Marketing HF 5415.2 MAL 9780273706892 0273706896 9786611552473 6611552472 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015474731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015474731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015474731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015474731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA