01647cam a2200193Mu 4500 0 0 0 GIMPA kcl GEN 2008-11-04 Purchase 0 HF 5429 NAI 54812 2021-06-30 2021-06-30 BK 507 507 9788183186575 No ISBN HF 5429 NAI Nair, Suja R. Retail Management / Mumbai : Himalaya Publishing House, 2006. 478 pages : Includes cases. Cover ; contents; part 1 : introduction and role of research in retailing; introduction to retail management ; retail market strategy and consumerism ; research for retailing ; part 2 : planning and other management functions ; planning and merchandise management for retail outlets ; finance and location strategies for retailing ; location selection and human resource management ; marketing management and related issues in retailing ; part 3 : stores management and information technology ; store loyalty management and visual merchandising. RETAILING AND INFORMATION TECHNOLOGY (IT) SUPPORT SYSTEMS PART 4 : SUPPLY CHAIN, CUSTOMER SERVICES AND RELATIONSHIP MANAGEMENT ; SUPPLY CHAIN MANAGEMENT ; IMPORTANCE OF CUSTOMER SERVICE AND QUALITY MANAGEMENT ; CUSTOMER RELATIONSHIP MANAGEMENT ; PART 5 : MANAGEMENT OF WOES, FRANCHISING, BRAND AND MALLS; COMMON WOES IN RETAILING ; FRANCHISING, BRAND AND MALL MANAGEMENT ; PART 6 : CASES ; CAFE' COFFEE DAY ; TANISHQ; SUBHIKSHA DISCOUNT STORES ; NIRULA'S ; HOT BREADS; BOOK CAFE; McDONALDS INDIA; GODREJ & BOYCE'S RETAIL OUTLETS ; SHOPPERS' STOP ; 'MULTINATIONAL FAST FOOD CHAINS IN INDIA. Retail trade - management. https://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=3011244 BK