TY  - BOOK
AU  - Nair,Suja R.
TI  - Retail Management
SN  - 9788183186575
AV  - HF 5429  NAI
PY  - 2006///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Retail trade - management
N1  - Includes cases; Cover ; contents; part 1 : introduction and role of research in retailing; introduction to retail management ; retail market strategy and consumerism ; research for retailing ; part 2 : planning and other management functions ; planning and merchandise management for retail outlets ; finance and location strategies for retailing ; location selection and human resource management ; marketing management and related issues in retailing ; part 3 : stores management and information technology ; store loyalty management and visual merchandising; RETAILING AND INFORMATION TECHNOLOGY (IT) SUPPORT SYSTEMS PART 4 : SUPPLY CHAIN, CUSTOMER SERVICES AND RELATIONSHIP MANAGEMENT ; SUPPLY CHAIN MANAGEMENT ; IMPORTANCE OF CUSTOMER SERVICE AND QUALITY MANAGEMENT ; CUSTOMER RELATIONSHIP MANAGEMENT ; PART 5 : MANAGEMENT OF WOES, FRANCHISING, BRAND AND MALLS; COMMON WOES IN RETAILING ; FRANCHISING, BRAND AND MALL MANAGEMENT ; PART 6 : CASES ; CAFE' COFFEE DAY ; TANISHQ; SUBHIKSHA DISCOUNT STORES ; NIRULA'S ; HOT BREADS; BOOK CAFE; McDONALDS INDIA; GODREJ & BOYCE'S RETAIL OUTLETS ; SHOPPERS' STOP ; 'MULTINATIONAL FAST FOOD CHAINS IN INDIA
UR  - https://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=3011244
ER  -