Advertising excellence / 

 - New York :  McGraw-Hill,  c1995. 
 - 1 v. (varied pagination) ;  Illustrations (some col.) ; 
 - McGraw-Hill series in marketing .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>007006847X (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5804  / ADV