TY  - BOOK
AU  - Bovée,Courtland L.
AU  - Thill,John V.
AU  - Dovel,George P.
AU  - Wood,Marian Burk
TI  - Advertising excellence
T2  - McGraw-Hill series in marketing
SN  - 007006847X (alk. paper)
AV  - HF 5804 ADV
PY  - 1995///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
N1  - Includes index
ER  -