Kotler, Philip <br/><br/>
Principles of marketing 

 - 17th ed. 
 - Harlow, England :  Pearson ,  c2018 
 - 734 pages  Illustrations 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>1292220171 9781292220178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / KOT