Kotler, Philip creator Armstrong, Gary Opresnik, Marc Oliver text Harlow, England Pearson c2018 17th ed. monographic 734 pages Illustrations Includes index Marketing HF 5415 KOT 1292220171 9781292220178 https://external.dandelon.com/download/attachments/dandelon/ids/AT002E260D0E874899D6FC125823C00392480.pdf http://digitale-objekte.hbz-nrw.de/storage2/2017/10/19/file_6/7424534.pdf https://external.dandelon.com/download/attachments/dandelon/ids/AT002E260D0E874899D6FC125823C00392480.pdf http://digitale-objekte.hbz-nrw.de/storage2/2017/10/19/file_6/7424534.pdf