Shanker, Ravi, <br/><br/>
Services marketing :  the Indian perspective : text and readings / 

 - New Delhi :  Excel Books,  �2002. 
 - xvi, 656 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8174462678 9788174462671 8174462708 9788174462701 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - India - marketing.<br/>Service industries - marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.122  / SHA