TY  - BOOK
AU  - Shanker,Ravi
TI  - Services marketing: the Indian perspective : text and readings 
SN  - 8174462678
AV  - HF 5415.122 SHA
PY  - 2002///
CY  - New Delhi
PB  - Excel Books
KW  - Service industries - India - marketing
KW  - Service industries - marketing
N1  - Includes index
ER  -