Nair, Suja R. <br/><br/>
Consumer behaviour in Indian perspective :  texts and cases / 

 - Mumbai :  Himalaya Pub. House,  1995. 
 - 548 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8183185533 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Markets - Consumer Research.<br/>Consumer Behaviour - India<br/>India.
<br/><br/><label>LC Class. No.: </label>HF 5415.3   / NAI