Rust, Roland T. <br/><br/>
Customer equity management / 

 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2005. 
 - xxii, 552 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0131419293 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Customer equity, Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.527  / RUS