TY  - BOOK
AU  - Rust,Roland T.
AU  - Lemon,Katherine N.
AU  - Narayandas,Das
TI  - Customer equity management
SN  - 0131419293
AV  - HF 5415.527 RUS
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  -  Customer equity, Management
N1  - Includes index
ER  -