Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 

 - 8th ed. 
 - Boston, Mass. :  Irwin/McGraw Hill,   c2001. 
 - xxiv, 776 pages :  Illustrations ; 
 - The Irwin/McGraw-Hill series in marketing,  .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072316020 9780072316025 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior - United States.<br/>Market surveys - United States.<br/>Consumer behavior - United States - case studies.<br/>Consumer behavior.<br/>Market surveys.
<br/><br/><label>LC Class. No.: </label>HF 5415.33  / HAW