00845cam a2200265Mc 4500 0 0 0 GIMPA kcl GEN 2006-02-14 Purchase 0 HF 5415.33 HAW 45134 2021-07-07 2021-07-07 BK 535 535 0072316020 9780072316025 HF 5415.33 HAW Hawkins, Del I. Consumer behavior : building marketing strategy / 8th ed. Boston, Mass. : Irwin/McGraw Hill, c2001. xxiv, 776 pages : Illustrations ; The Irwin/McGraw-Hill series in marketing, Includes index. Consumer behavior - United States. Market surveys - United States. Consumer behavior - United States - case studies. Consumer behavior. Market surveys. Best, Roger J. Coney, Kenneth A. http://www.gbv.de/dms/hbz/toc/ht013450123.pdf BK