Consumer behavior
building marketing strategy
Hawkins, Del I.
creator
Best, Roger J.
Coney, Kenneth A.
text
Boston, Mass
Irwin/McGraw Hill
c2001
8th ed.
monographic
xxiv, 776 pages : Illustrations ;
Includes index.
Consumer behavior - United States
Market surveys - United States
Consumer behavior - United States - case studies
Consumer behavior
Market surveys
HF 5415.33 HAW
The Irwin/McGraw-Hill series in marketing
0072316020
9780072316025
http://www.gbv.de/dms/hbz/toc/ht013450123.pdf
http://www.gbv.de/dms/hbz/toc/ht013450123.pdf