TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior: building marketing strategy 
T2  - The Irwin/McGraw-Hill series in marketing, 
SN  - 0072316020
AV  - HF 5415.33 HAW
PY  - 2001///
CY  - Boston, Mass.
PB  - Irwin/McGraw Hill, 
KW  - Consumer behavior - United States
KW  - Market surveys - United States
KW  - Consumer behavior - United States - case studies
KW  - Consumer behavior
KW  - Market surveys
N1  - Includes index
UR  - http://www.gbv.de/dms/hbz/toc/ht013450123.pdf
ER  -