Chaffey, Dave,

E-business and e-commerce management : strategy, implementation and practice / - 3rd ed. - Harlow : Financial Times Prentice Hall, c2007. - xxviii, 663 pages : Illustrations.

Previous edition: 2003. Includes index.

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

0273707523 9780273707523


Electronic commerce.
Business enterprises - computer networks.

HF 5548.32 / CHA