Steers, Richard M.

Managing in the global economy / - New Delhi : Prentice-Hall of India Private limited, c2006. - xv, 383 pages : Illustrations ;

Includes index.

Managing in the global economy : an introduction -- Challenges and prospects of globalization -- Economic foundations of global business -- National trade policy and competitive advantage -- Legal and political foundations of global business -- Economic integration and regional trading blocs -- Cultural foundations of global business -- Assessing cultural differences -- Organizing for global business -- Developing global business strategies -- Building global strategic alliances -- Strategies for international negotiation -- Staffing global operations -- Managing a competitive global workforce -- Managing total quality and employee involvement -- Managing multicultural teams -- Managing in the global economy : a field project.

This is a primer on the challenges and prospects of international management, with a particular emphasis on developing global managers who are skilled in economics, strategy, and general management. In addition, the authors help readers develop an in-depth understanding of the role of cultural differences in managerial effectiveness.

9780765620170 0765620170 0765615517 9780765615510


International business enterprises - management.
International trade - cross-cultural studies.
Strategic planning.
International economic relations.
BUSINESS & ECONOMICS - international - general.
International business enterprises
International economic relations.
International trade.
Strategic planning.
Management.

HD 62.4 / STE