TY  - BOOK
AU  - Steers,Richard M.
AU  - Nardon,Luciara
TI  - Managing in the global economy
SN  - 9780765620170
AV  - HD 62.4 STE
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall of India Private limited
KW  - International business enterprises - management
KW  - International trade - cross-cultural studies
KW  - Strategic planning
KW  - International economic relations
KW  - BUSINESS & ECONOMICS - international - general
KW  - International business enterprises
KW  - International trade
KW  - Management
N1  - Includes index; Managing in the global economy : an introduction -- Challenges and prospects of globalization -- Economic foundations of global business -- National trade policy and competitive advantage -- Legal and political foundations of global business -- Economic integration and regional trading blocs -- Cultural foundations of global business -- Assessing cultural differences -- Organizing for global business -- Developing global business strategies -- Building global strategic alliances -- Strategies for international negotiation -- Staffing global operations -- Managing a competitive global workforce -- Managing total quality and employee involvement -- Managing multicultural teams -- Managing in the global economy : a field project
N2  - This is a primer on the challenges and prospects of international management, with a particular emphasis on developing global managers who are skilled in economics, strategy, and general management. In addition, the authors help readers develop an in-depth understanding of the role of cultural differences in managerial effectiveness
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UR  - https://www.loc.gov/catdir/toc/ecip059/2005007422.html
ER  -