02195cam a22002534a 4500020001500000020001800015050002000033100002400053245004500077250001200122260006300134300004000197500002000237505124800257650003701505700002201542700002201564856006101586856004801647942001201695952010501707952011601812999001301928  a0131449680  a978013144968800aHF 5415.35bSOL1 aSolomon, Michael R.10aMarketing :breal people, real choices /  a4th ed.  aUpper Saddle River, N.J. :bPearson Prentice Hall,cc2006.  axxxii, 592 pages :bIllustrations ;  aIncludes index.0 apt. I. Making marketing value decisions -- Welcome to the world of marketing : Creating and delivering value -- Strategic planning and the marketing environment -- Think globally/act ethically -- pt. II. Understanding consumers' value needs -- Marketing information and research : Analyzing the business environment offline and online -- Consumer behavior : How and why people buy -- Business-to-business markets : How and why organizations buy -- Sharpening the focus : Target marketing strategies and customer relationship management -- pt. III. Creating the value proposition -- Creating the product -- Managing the product -- Services and other intangibles : Marketing the product that isn't there -- Pricing the product -- pt. IV. Communicating the value proposition -- Connecting with the customer : Integrated marketing communications and interactive marketing -- Advertising and public relations -- Sales promotion, personal selling, and sales management -- Creating value through supply chain management -- pt. V. Delivering the value proposition -- Retailing : Bricks and clicks -- App. A. Under armour in action : Implementing a marketing plan -- App. B. Sample marketing plan : The S & S Smoothie Company -- App. C. Marketing math. 0aMarketing - vocational guidance.1 aMarshall, Greg W.1 aStuart, Elnora W.41uhttp://catdir.loc.gov/catdir/toc/ecip052/2004025605.html42uhttp://hdl.library.upenn.edu/1017.12/366295  cBK2lcc  001040aGIMPAbkclcGENd2013-03-21ePurchasel0oHF 5415.35 SOLp59371r2021-07-14w2021-07-14yBK  00102lcc40aGIMPAbGIMPAcREFd2013-03-21ePurchasel0oHF 5415.35 SOLp59392r2022-12-22w2022-12-22yBK7i  c569d569