@book{573,
	author = {Ace, Cathy,},
	title = {Successful marketing communications :},
	publisher = {Butterworth-Heinemann,},
	year = {c2001.},
	address = {Oxford ;},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/description/els031/2001043545.html}
}