Ace, Cathy, <br/><br/>
Successful marketing communications :  a practical guide to planning and implementation / 

 - Oxford ;  Boston :  Butterworth-Heinemann,  c2001. 
 - ix, 210 pages :  Illustrations ; 
<br/><br/> Includes index.  "Published in association with the Chartered Institute of Marketing." 
<br/><br/><label>ISBN: </label>0750650273 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.123  / ACE