TY  - BOOK
AU  - Ace,Cathy
TI  - Successful marketing communications: a practical guide to planning and implementation 
SN  - 0750650273 (alk. paper)
AV  - HF 5415.123 ACE
PY  - 2001///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Communication in marketing
N1  - Includes index; "Published in association with the Chartered Institute of Marketing."
UR  - http://www.loc.gov/catdir/description/els031/2001043545.html
UR  - http://www.loc.gov/catdir/toc/els031/2001043545.html
ER  -