Nargundkar, Rajendra. <br/><br/>
Services marketing :  text & cases / 

 - 2nd ed. 
 - New Delhi :  Tata McGraw-Hill,  c2006. 
 - xx, 451 pages :  Illustrations (some color) ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070616310 9780070616318 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - India<br/>Service industries - India - marketing - case studies.<br/>Service industries - marketing.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.122   / NAR