TY  - BOOK
AU  - Nargundkar,Rajendra
TI  - Services marketing: text & cases 
SN  - 0070616310
AV  - HF 5415.122  NAR
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Service industries - India
KW  - Service industries - India - marketing - case studies
KW  - Service industries - marketing
KW  - Marketing
N1  - Includes index
ER  -