Cravens, David W. <br/><br/>
Strategic marketing / 

 - 8th ed. 
 - Boston, Mass. :  McGraw-Hill,  c2006. 
 - xvii, 726 pages :  Illustrations ; 
 - McGraw-Hill series in marketing, .
<br/><br/> Various multi-media instructional materials are available to supplement the text. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0072966343 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - decision making.<br/>Marketing - management.<br/>Marketing – management, case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / CRA