00854cam a22002414a 4500 0 0 0 GIMPA kcl GEN 2006-01-26 Purchase 0 HF5415.135 CRA 44784 2021-07-29 2021-07-29 BK 586 586 0072966343 (alk. paper) HF5415.135 CRA Cravens, David W. Strategic marketing / 8th ed. Boston, Mass. : McGraw-Hill, c2006. xvii, 726 pages : Illustrations ; McGraw-Hill series in marketing, Various multi-media instructional materials are available to supplement the text. Includes index. Marketing - decision making. Marketing - management. Marketing – management, case studies. Piercy, Nigel. http://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html http://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html BK