TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel
TI  - Strategic marketing
T2  - McGraw-Hill series in marketing,
SN  - 0072966343 (alk. paper)
AV  - HF5415.135 CRA
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing - decision making
KW  - Marketing - management
KW  - Marketing – management, case studies
N1  - Various multi-media instructional materials are available to supplement the text; Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
ER  -