@book{588,
	author = {Hawkins, Del I. and Mothersbaugh, David L.},
	title = {Consumer behavior :},
	publisher = {McGraw-Hill/Irwin,},
	year = {c2007.},
	address = {Boston :},
	edition = {10th ed.},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html}
}