Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 

 - 10th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2007. 
 - xxiv, 790 pages :  Col. illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0073101370 (book : alk. paper) 0073261548 (book & CDROM) 9780073101378 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior - United States.<br/>Market surveys - United States.<br/>Consumer behavior - United States, case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.33  / HAW