building marketing strategy Hawkins, Del I. creator Mothersbaugh, David L. Best, Roger J. text Boston McGraw-Hill/Irwin c2007 10th ed. monographic xxiv, 790 pages : Col. illustrations ; Includes index. Consumer behavior - United States Market surveys - United States Consumer behavior - United States, case studies HF5415.33 HAW 0073101370 (book : alk. paper) 0073261548 (book & CDROM) 9780073101378 http://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html http://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html http://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html http://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html