TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
AU  - Best,Roger J.
TI  - Consumer behavior: building marketing strategy 
SN  - 0073101370 (book : alk. paper)
AV  - HF5415.33 HAW
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Consumer behavior - United States
KW  - Market surveys - United States
KW  - Consumer behavior - United States, case studies
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
ER  -