Finskud, Lars. <br/><br/>
Competing for choice :  developing winning brand strategies / 

 - 1st South Asian ed. 
 - London :  Vola Press,   2003. 
 - 104 pages :  Illustrations ; 
<br/><br/><label>ISBN: </label>9780954532819 0954532813 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - brand name products.<br/>Branding (Marketing).<br/>Advertising.<br/>Consumers' preferences.
<br/><br/><label>LC Class. No.: </label>HF 6161  / FIN