TY  - BOOK
AU  - Finskud,Lars
TI  - Competing for choice: developing winning brand strategies 
SN  - 9780954532819
AV  - HF 6161 FIN
PY  - 2003///
CY  - London
PB  - Vola Press, 
KW  - Advertising - brand name products
KW  - Branding (Marketing)
KW  - Advertising
KW  - Consumers' preferences
ER  -